California Closets “Spark Joy”

Word of mouth is one of the strongest forms of advertising. None know that better than influencer marketing agency, Clever, who approached 1/29 to concept & produce the content for both the Youtube and print campaigns for their client, California Closets, and their newest partnership with celebrity organizing consultant and New York Times best-selling author, Marie Kondo.

Combining documentary filmmaking and still photography, Director, Rosie Haber, captured the transformative journey of one woman’s closet…and her life!

California Closets “Spark Joy” :30 Teaser

California Closets “Spark Joy” :15 Teaser

  • Client:
    California Closets
  • Agency:

  • What We Did:
    Creative Development, Direction, Production, Post Production, Color Grading, Music, Sound Design

  • Director
    Rosie Haber
  • Executive Producer
    Nick Seuser
  • Supervising Producer
    Greg Roden
  • Producer
    Ward Sorrick


  • Co-founder/CEO
    Cat Lincoln
  • Marketing Project Manager
    Kayla Doty

California Closets

  • CMO
    Sam Toole
  • Director, PR and Communications
    Emily Reaman
  • Social Media Manager
    Tiffany Gaines


  • Director of Photography
    Colin Oh
  • Camera Op/AC
    Tanner Beree
  • Camera Op/AC/DIT
    Cain Czopek
  • AC/DIT
    Ashley Valenzuela
  • Gaffers
    Alyssa Moran
    Phillip Matarrese
  • Grip
    Joseph Matarrese
  • Mixer/Recordist
    Kevin Crawford
  • Photographer 1
    Airyka Rockefeller
  • Photo 1 Assist
    Jeff Warrin
  • Photographer 2
    Sedona Turbeville (Flashpoint Collective)
  • Photo 2 Assist
    Dan Moore (Flashpoint Collective)
  • Video Assist
    Jonathan Doff
    David Lysenski
  • HMU
    Monique Mazer
    Alicia Barry Rosen
    James Anthony
  • PAs
    Mitchell Mylius
    Laura Kenmotsu
    Genesis Diaz

Post Production

  • Editor
    Thaddeus Ruzicka
  • Color Correction
    Ayumi Ashley (Mission Film & Design)
  • Titles
    Ward Sorrick
  • Composer
    Erick Del Aguila
  • Re-recording Mixer
    Dan Gamache


    • Influencer
      Katie Hintz-Zambrano
    • Influencer’s Husband
      Horacio Zambrano
    • Influencer’s Son
    • Marie Kondo
    • California Closets Designer
      Jessica Ballesteros