Energy Upgrade California “Life Hacks”
Energy Upgrade California is committed to helping create a cleaner, greener future for all Californians.
Directed by Nick Seuser, we were thrilled to produce 18 PSAs that cleverly provide energy saving tips, hitting 8 MILLION VIEWS in the first two weeks. The entirety of the campaign will roll out over the next several months.
EUC “Life Hacks” (Turn Up the Heat)
EUC “Life Hacks” (Learn How to Vent)
EUC “Life Hacks” (How to Keep Up with The Joneses)
EUC “Life Hacks” (How to Seal the Deal)
EUC “Life Hacks” (How to Freeze Your Power Bill)
EUC “Life Hacks” (How to Get Off Santa’s Naughty List)
EUC “Life Hacks” (The Right Way to Roast A Turkey)
EUC “Life Hacks” (Make Halloween Spookier)
EUC “Life Hacks” (How to Kill a Vampire)
EUC “Life Hacks” (How to Hang Ten)
EUC “Life Hacks” (Show Your Fans Some Love)
- Client:
Energy Upgrade California - Agency:
DDB
- What We Did:
Creative Development, Casting, Direction, Production
- Director
Nick Seuser - Executive Producer
Nick Seuser - Supervising Producer
Ted Meyer - Line Producer
Dan Ogawa
DDB
- Head of Production
Marla Ulrich - Creative Director
Sam Brown - Art Director
James Segura - Copywriter
Alex Oshima - Account Director
Amanda Fuller - Sr Account Executive
Pati Burelli
Production
- Director of Photography
Frazer Bradshaw - 1st AD
George Young - 1st AC/DIT
Jonathan Bowerban - Gaffer
Chris Galdes - Grip
Ernie Simpson - Swing
Nick Anthony - Prop Master
Andrew Lewis - Prop PA
Zac Lewis - Caterer
Vernon Dennis - Set PAs
Amanda Reyes
Collin Horton
Cast
- Grace Ng
Santiago Rosas
Natasha Blass
Matthew Um