1/29 Explainers
 

Zynga “Unleashed”

With only a few days notice until the big day, 1/29 was called upon to produce integrated, experiential motion content, for the social gaming giant’s highly anticipated press event, in which they unveiled an impressive list of new offerings. Exhibited on a giant, immersive wall display, this piece reflects just how far Zynga has connected with its users.

CompTIA “In Your Hands”

CompTIA is the voice of the world’s information technology industry. As a non-profit trade association advancing the global interests of IT professionals and companies, they focus their programs on four main areas: education, certification, advocacy and philanthropy. 1/29 Films focused our attention on a nice, little, global-unifying web spot, especially for them.

Twonky “Connect”

It’s simple, really…software and apps that allow you to seamlessly share and stream your media – music, photos, videos – instantly, and anywhere you want it! Packet Video approached 1/29 to create branded content for the launch of their new product.

Old Navy Presents: The Vacay Sway Instructional Dance Video

Here’s the scenario: 129 Films received an urgent call from CP+B, the esteemed agency representing clothing retailer, Old Navy, on Tuesday evening before Memorial Day Weekend: they need a :45 second animated web spot completed in 6 business days!  It would support the release of their new :30 broadcast spot for Old Navy’s Youtube channel.  1/29 concepted, designed, animated, edited & mixed audio…and delivered in time for the national premiere.  Phew!

BzzAgent “Social Media Machine”

BzzAgent is a social marketing company that accelerates word-of-mouth to drive sales, running more than 1,500 programs for global companies including Unilever, Wrigley, L’Oreal, and Michelin. 1/29 was called upon to shift the perspective of social networking trends back to their influential advocate network of more than 800,000 “BzzAgents.”  It’s through real person-to-person use cases (and taking advantage of the revolution in social media) that makes BzzAgent so effective.

Gigwalk “Power Up”

Establishing a brand identity is always a challenge. Targeting two separate audiences in the same spot can be daunting.  1/29 accomplished both of these tasks in collaboration with the good folks at Gigwalk.  Not only does this spot explain what Gigwalk is –  a very cool app that allows people (Gigwalkers) to make money by simply taking photos with their mobile phone – but it also speaks to Gigwalk’s Fortune 500 clients, demonstrating the POWER of information that Gigwalk represents.  With features on CNNMoney and CNBC, we’re happy to say it’s been a big success.

McAfee “Next Generation Web Security”

We’re proud to introduce Ted – IT Honcho! He understands that a “good enough” web security solution isn’t the answer. Ted needs the power of Next Generation Web Security. So Ted chooses McAfee. A simple, proactive solution deserved a simple creative approach. However, looks can be deceiving…that’s part of the beauty. The “traceback” style used here is quite laborious, however, it provided the kinetic energy we were looking for. We up’ed it a notch in this spot by integrating our characters with photographic backgrounds and a good amount of compositing.

The Go Game “The Go Game App”

The Go Game App is the first location-based game app to fully integrate video into the core of gameplay. It’s about real-world fun with your real live friends. The Go Game’s missions result in the kind of hilarious pictures and videos with friends that anyone would want to share through Facebook Connect. Our client, The Go Game, wanted stop-motion…so we gave ‘em stop-motion!

The Go Game App

RunMyProcess “Something Better”

RunMyProcess strives to change the way business applications are built and delivered by providing a cloud-based environment that is able to meet business imperatives for quick delivery and flexibility. The challenge, however, was how to convey this Paris-based company’s mission statement to their targeted demographic. Hmmmm…that’s easy. They came to 1/29: Mission accomplished…Twice! (In both English and French…)

Ontario Regional Common Ground Alliance “Did Ya?”

ORCGA – a non-profit educational committee – commissioned 1/29 to produce a PSA that would raise awareness of Ontario’s very first “Dig Safe” toll-free phone number.  We’re happy to say it’s been a huge success!

Migros “M-Connect”

Migros is the largest cooperative supermarket chain in Switzerland. Founded in 1925, and with a membership totaling 2 million, M-Connect offers customers a single stop where they can login to all the stores and services within the Migros family.  Produced in French, Italian and German, Migros’ new offering has been a tremendous success!

French

Italian

German

Pandora Radio/Ford Fiesta “How Pandora Works” Series

Part of launching the new Ford Fiesta was targeting Pandora’s audience with these fun Musical Genome Project spots. The dedicated spash page launched a new spot once a month for three months. Pandora’s own Kevin Seal penned these musicology gems!

Kingston Technology “SSDNow” Series

Kingston Technology is the world’s largest independent manufacturer of memory with sales reaching $4.0 billion. Translated into 12 languages for Kingston’s worldwide audience, we helped them launch a new product – SSDNow – just in time for CES, 2010.

Pandora Radio “Volkswagen of America” Sweepstakes

This co-branding spot featuring Volkswagen’s CC automobile and a lucky Pandora Radio sweepstakes winner, showcases the behind the scenes, day-in-the-life, of a Pandora music analyst. Boosting the identity of two brands with one spot…reaching a coveted target audience…what could be better?

Kingston Technology “urDrive”

Kingston wanted to brand their new product with a splashy conceptual piece – “urDrive Space” – and a follow-up features piece – “urDrive Mariachi.” Embedded on all of their urDrive products and promoted on a variety of Kingston and re-seller websites, they’ve been translated into 12 languages for Kingston’s worldwide audience.

Appads.com

Our client created an awesome open ad management platform for iPhone developers, but they didn’t have a website built yet, so we concepted a style of animation that wouldn’t conflict with their eventual design template. They used this piece front and center in their marketing campaign, generating a lot of buzz on the blog, TechCrunch.

Pressmart “ePortal”

Pressmart “ePortal” is an on-demand Portal Management Service. We created this video for the launch of this new product. In addition to viewing the web spot on their homepage, it was distributed via zip drives at various publishing conferences throughout the world.

Pandora Radio/McDonald’s “Behind The Logic” Series

Sponsored by McDonald’s, this month long co-branding campaign launched McDonald’s Snack Wraps, while simultaneously introducing viewers to Pandora’s Music Genome Project, and boosting Pandora’s brand recognition. The earth and satellite intro that begin each spot ties the series together.